We argue that spirituality fortifies entrepreneurs’ commitment to developing sustainable business entities, by empowering firms to be adaptable and creating a pro-social business model with a sense of interconnection with the community and natural ecosystem. This paper intends to bridge this gap by introducing a concept of Spiritual Orientation (SO) playing the role of a mediator to explain the association between EO and sustainable operations. However, the current EO literature is evolving and has not explored its impact on developing sustainable operations. At the organizational level, the Entrepreneurial Orientation (EO) of decision-makers is recognized as a key driver in the entrepreneurship literature that propels firms to act ‘autonomously’, ‘innovate’, ‘take risks’, and be ‘proactive’ relative to marketplace opportunities. Entrepreneurship is considered a critical element that promotes the development of an economy and the society of a country.
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